Newsletter Article Archive | Subscribe
Wild Turkey Gets a New Look
The end of 2015 brought a new look to one of America’s foremost bourbon brands — Wild Turkey. Although the contents remain unchanged, Wild Turkey has designed new packaging for its range of premium bourbon and rye whiskey products. According to an article from Brand Packaging magazine, “A detailed new turkey illustration, found on every […]
Right-Size Your Packaging for Today’s Consumers
A recent trend for the packaging industry is to offer a variety of package sizes to meet consumers’ needs. Being able to offer options from economical, family-sized containers to trial-sized packaging that encourages consumers to try a new product is key in today’s market. Consumers want more variety in pack sizes and manufacturers must deliver to […]
Appeal to Consumers with Resealable Packaging
People, especially millennials, are consuming more fresh fruits and vegetables. With that increased consumption, packaging for freshness is growing increasingly important. Packagers need to be aware of this trend so they can address the packaging needs of their customers. Fresh diet trends A Packaging Digest article cites a Mintel report which says that “nearly 40% of consumers […]
Is Digital Printing Right for Your Product Labeling?
One of the biggest packaging trends forecast for 2016 is digital printing. According to Smithers Pira’s The Future of Digital Print for Packaging to 2018 report, cited in a Packaging Digest article, “Estimated to be worth $7.3 billion in 2013, the digital print for packaging market is forecast to hit $15.3 billion by 2018.” Are you […]
6 Food Packaging Trends for 2016
Are your packaging methods and designs keeping up with the times? According to a study by global marketing and research company Mintel Group as cited in a Food Business News article, here are six trends that could (and should) influence your packaging strategies for 2016. Digital printing In 2016, we’ll see more digitally printed packaging on […]
National Holiday: Oct. 30 Celebrates Which Famous Candy?
That’s right: candy corn! Oct. 30 is known to those in the biz as the (unofficial) National Candy Corn Day. Originating in the late 1800s, candy corn is the buttery, sweet treat that is known for its iconic shape and likeness to corn kernels. Popular in the autumn season, candy corn is a known favorite […]
For Millennials, Green Is the New Pack
Millennials, like all consumers, are inundated with products and options. The products that increasingly make the cut for this market segment are those that adopt sustainability in their packaging. Causes make a difference. Research has shown that 55% of millennials are likely to develop a more positive image of a company as a result of […]
Prevent Overdue Food Loss with MAP
When we think of waste associated with food products, we often think first of the waste that packaging creates. However, a significant amount of waste is that of the food itself. You feel good about bringing home a shopping cart full of healthy, fresh produce — until it sits in the back of the fridge […]
Do Millennials Have Different Expectations for Packaging?
Yes! It’s true. Millennials are set to make up 50% of the workforce this year. As their buying power increases, the way they experience your product will influence their purchasing decisions. As packaging providers, we have to understand what they are looking for when they are faced with the option of choosing between your products […]
The Long and Winding Road Leads from Producer to Consumer
The grocery and eating habits of families have been changing drastically, leading to differing expectations of shelf-life, quality, and safety. Recent outbreaks of foodborne illnesses have prompted industry-wide innovations for improved packaging technologies. The ability to provide low-cost, innovative protections has become a top priority of the food and packaging industries. Smarter packaging Food packaging […]