Wild Turkey Gets a New Look

The end of 2015 brought a new look to one of America’s foremost bourbon brands — Wild Turkey. Although the contents remain unchanged, Wild Turkey has designed new packaging for its range of premium bourbon and rye whiskey products.

According to an article from Brand Packaging magazine, “A detailed new turkey illustration, found on every expression and most prominently displayed on Wild Turkey 101, depicts a spirited bird that is authentic, proud and bold — characteristics that Wild Turkey says have always been at the heart of the brand.”

As quoted in the article, Melanie Batchelor, global vice president for spirits at Gruppo Campari, says, “With this new, proud, and striking design, our packaging for Wild Turkey will now stand out amongst the competition as well as our award-winning liquid has done for decades.”