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Wild Turkey Gets a New Look
The end of 2015 brought a new look to one of America’s foremost bourbon brands — Wild Turkey. Although the contents remain unchanged, Wild Turkey has designed new packaging for its range of premium bourbon and rye whiskey products. According to an article from Brand Packaging magazine, “A detailed new turkey illustration, found on every […]
Right-Size Your Packaging for Today’s Consumers
A recent trend for the packaging industry is to offer a variety of package sizes to meet consumers’ needs. Being able to offer options from economical, family-sized containers to trial-sized packaging that encourages consumers to try a new product is key in today’s market. Consumers want more variety in pack sizes and manufacturers must deliver to […]
Appeal to Consumers with Resealable Packaging
People, especially millennials, are consuming more fresh fruits and vegetables. With that increased consumption, packaging for freshness is growing increasingly important. Packagers need to be aware of this trend so they can address the packaging needs of their customers. Fresh diet trends A Packaging Digest article cites a Mintel report which says that “nearly 40% of consumers […]
Is Digital Printing Right for Your Product Labeling?
One of the biggest packaging trends forecast for 2016 is digital printing. According to Smithers Pira’s The Future of Digital Print for Packaging to 2018 report, cited in a Packaging Digest article, “Estimated to be worth $7.3 billion in 2013, the digital print for packaging market is forecast to hit $15.3 billion by 2018.” Are you […]
6 Food Packaging Trends for 2016
Are your packaging methods and designs keeping up with the times? According to a study by global marketing and research company Mintel Group as cited in a Food Business News article, here are six trends that could (and should) influence your packaging strategies for 2016. Digital printing In 2016, we’ll see more digitally printed packaging on […]
Take Another Look: Starbucks’ Holiday Red Cup Scandal
When Starbucks removed the wreaths and reindeer from its holiday coffee cups in favor of a plain red cup, the company probably didn’t expect the backlash it created. (Or maybe it did?) Many in the Christian community reacted vehemently, saying the new design was anti-Christmas. Others called the backlash silly, many citing that it’s just […]
Stop Shrinkage and Theft with Hard Tags
Theft and inventory shrinkage is a constant problem for retailers. However, this year’s National Retail Security Survey shows that significant gains are being realized to reduce the threat. And, for the first time since studying where shrinkage is coming from began, shoplifting has overtaken internal theft. According to the 100 retailers surveyed for the 24th […]
RFID Is the Next-Generation Bar Code and More
Counterfeiting products has become an increasingly prevalent problem. It infringes on your intellectual property, erodes your brand, and reduces market share. Classic solutions have included bar codes and tamper-evident packaging. But with profit margins high, counterfeiters are motivated to overcome these packaging and labeling barriers, and manufacturers need to come up with more advanced solutions. […]
Should You Invest In a Seasonal Package Design?
As more people do their shopping on big marketplace sites like Amazon or through Facebook, brands are finding it more difficult to stand out and be memorable. One method companies are turning to is branded seasonal packaging. It can create a memorable experience for consumers and persuade them to identify with your brand. However, seasonal packaging […]
It’s All in the Label: Counterfeit Wine and Its Telltale Signs
Is that high-dollar 1922 bottle of chardonnay on your table really the wine you paid for? The wine counterfeiting business is ubiquitous; it’s thriving and making it difficult to determine the authenticity of your purchase. Wine collectors in the U.S., China, and other foreign markets are falling victim to counterfeiting, boosting the profits of this […]