CTI Packaging & Fullfillment – Smart Packaging

It’s In the Eye of the Beerholder

Toasting with glasses of beerBeer has typically been perceived as a “man’s drink,” and apparently the glass it is served in may have something to do with that.

A recent survey showed that, although women do enjoy drinking beer, especially today’s myriad of craft beers, the glass it is served in makes a difference. A study showed that 47% of women think that a woman drinking from a pint glass is unfeminine and 43% would choose to drink beer from a continental lager glass when given a list of glassware options.

This is important information for beer sellers, bartenders, waiters, waitresses — and glass manufacturers. What’s your preference?

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