CTI Packaging & Fullfillment – Smart Packaging

Why Is the Pepsi Logo Red, White, and Blue?

pepsiThe Pepsi logo was originally red, and looked similar to the logo of its competitor, Coca Cola. But in the 1940s, Pepsi changed its logo to the bold red, white, and blue image we recognize today. Although the change was made to show the soda maker’s patriotism during World War II, it also provided a way to differentiate its brand.


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