How Long Has Coca-Cola Had Its Logo?
A:
Coke was first sold in 1886; it has had the same logo since it was first sold.
The consistency and longevity of Coke’s logo has made it one of the most recognized brands in the world. That strong brand association has made it the leader in its market, creating a phenomenon in which consumers actually have such a strong association with the brand that they will choose it over a competitor — even if they initially prefer the taste of the competing product.
